Selected List of Loewy Clients
One who's name is synonymous with industrial design...
the design of usefull objects that are mass-produced and therefore mass-marketed. Along with Henry Dreyfuss, Walter Dorwin Teague, Norman Bel Geddes, and a few other talented designers, he founded the profession, essentually an American phenomenon, in the late 1920's. His world-wide reputation has been built not only on a great diversity of products but also on the comprehensive and effective total design service rendered to many of his major clients, who have included:
In the field of transportation:Studebaker,Home appliances:
The Pennsylvania RailRoad,
and United Airlines.Sears,In trademark and packaging Design:
and Hallicrafter.Shell,In retail store design:
and Lucky Strike.Lord and Taylor,And for the United States Government:
federated Department Stores,
and bon Marche.Air Force One,
The United States Mail logotype,
and space equipment and furnishings for the National Aeronautics and Space administration's Saturn-Apollo Skylab projects.