Raymond Loewy

Selected List of Loewy Clients

One who's name is synonymous with industrial design...

the design of usefull objects that are mass-produced and therefore mass-marketed. Along with Henry Dreyfuss, Walter Dorwin Teague, Norman Bel Geddes, and a few other talented designers, he founded the profession, essentually an American phenomenon, in the late 1920's. His world-wide reputation has been built not only on a great diversity of products but also on the comprehensive and effective total design service rendered to many of his major clients, who have included:

In the field of transportation:

Studebaker,
Greyhound,
The Pennsylvania RailRoad,
Panama Lines,
Lockheed,
and United Airlines.

Home appliances:

Sears,
Frigidaire,
and Hallicrafter.

In trademark and packaging Design:

Shell,
Exxon,
Armour,
International Harvester,
Pepsodent,
and Lucky Strike.

In retail store design:

Lord and Taylor,
federated Department Stores,
and bon Marche.

And for the United States Government:

Air Force One,
The United States Mail logotype,
and space equipment and furnishings for the National Aeronautics and Space administration's Saturn-Apollo Skylab projects.

loewy@art.net